This Privacy Policy explains how 7cb collects, processes, stores, and protects the personal data of players who use the 7cb platform at 7cb.bio. We take data privacy seriously and are committed to being transparent about how your information is handled. Please read this document carefully before registering an account.
Six core principles that govern how 7cb collects, uses, and safeguards personal information across the platform.
7cb is straightforward about what data it collects and why. This Privacy Policy sets out every category of personal data we process, the legal basis for processing it, and how long we retain it. If you have a question about your data that this Policy does not answer, our support team will clarify it directly.
All personal data stored on 7cb servers is encrypted at rest using AES-256. Data transmitted between your device and the 7cb platform travels over TLS 1.3-secured connections. Passwords are hashed using bcrypt with salt and are never stored in plaintext. Our infrastructure undergoes regular security audits.
7cb collects only the data that is necessary for a specific, stated purpose. We do not accumulate personal information speculatively. If a piece of data is not needed to deliver the service, verify your identity, comply with licensing requirements, or prevent fraud, we do not collect it.
7cb does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing companies. Data shared with third parties is limited strictly to what is required for payment processing, identity verification, fraud prevention, and regulatory compliance — all governed by data processing agreements.
Registered 7cb players have the right to access, correct, export, or request deletion of their personal data. You can also object to certain processing activities or restrict how your data is used. Requests are handled within 30 days and can be submitted via live chat or by emailing our support team directly.
7cb does not hold your data indefinitely. Retention periods are defined by legal obligation, licensing requirements, and operational necessity. Account data is retained for a minimum of five years following account closure in line with international gaming licence conditions. Marketing data is deleted promptly upon opt-out.
A structured overview of every category of personal data 7cb processes, the legal basis, and the retention period that applies.
| Data Category | Examples | Purpose | Legal Basis | Retention |
|---|---|---|---|---|
| Identity Data | Full name, CNIC number, date of birth, nationality | Account registration, age verification (21+), KYC compliance | Legal obligation; Contract | 5 years post-closure |
| Contact Data | Email address, mobile number (WhatsApp-compatible) | Account communications, security alerts, support correspondence | Contract; Legitimate interest | 5 years post-closure |
| Financial Data | JazzCash / EasyPaisa wallet ID, bank account details, USDT wallet address, transaction history | Processing deposits and withdrawals, AML screening | Legal obligation; Contract | 7 years post-transaction |
| Technical Data | IP address, device fingerprint, browser type, OS version, session timestamps | Fraud detection, login anomaly detection, platform security | Legitimate interest | 12 months |
| Usage Data | Pages visited, games played, bet history, session duration, feature interactions | Platform improvement, responsible gaming monitoring, personalisation | Legitimate interest; Consent | 24 months |
| Marketing Preferences | Email opt-in/out status, preferred promotion types, communication language | Delivering promotional communications you have consented to receive | Consent | Until opt-out + 6 months |
| Responsible Gaming Data | Deposit limits set, self-exclusion periods, cooling-off requests | Enforcing responsible gaming tools, regulatory reporting | Legal obligation; Vital interests | Duration of restriction + 5 years |
7cb operates the online gaming and sports betting platform accessible at 7cb.bio. For the purposes of this Privacy Policy, 7cb is the data controller — meaning we determine the purposes and means by which your personal data is processed. 7cb holds an international gaming licence and is committed to maintaining the privacy and security of all player data in accordance with applicable data protection laws and the conditions of that licence.
References to "7cb", "we", "us", or "our" throughout this Policy refer to the 7cb platform and its operating entity. References to "you" or "your" refer to any individual who accesses the 7cb platform, whether as a registered account holder or as a visitor.
7cb collects personal data across several categories, each serving a defined and necessary purpose. The specific data points collected within each category are described in the Data Inventory table above. In summary, the categories of personal data 7cb may collect include:
7cb collects personal data through the following channels:
7cb uses the personal data it collects for the following purposes:
7cb processes your personal data only where a valid legal basis exists for doing so. The legal bases 7cb relies upon are as follows:
7cb does not sell your personal data to any third party. Data is shared with third parties only to the extent necessary and only in the following circumstances:
All third-party data processors engaged by 7cb are subject to data processing agreements that require them to implement appropriate technical and organisational security measures and to process data only for the specific purposes authorised by 7cb.
7cb's platform infrastructure may involve the transfer of personal data to servers or processors located outside Pakistan. Where such transfers occur, 7cb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection law. These safeguards may include standard contractual clauses, binding corporate rules, or reliance on an adequacy determination applicable to the destination jurisdiction.
If you would like further information about the safeguards applied to any specific international transfer of your data, please contact us using the details set out in Section 15.
The 7cb platform uses cookies and similar tracking technologies to enable core platform functionality, maintain your session state, detect fraudulent login attempts, and — with your consent — to analyse usage patterns that inform platform improvements.
You can manage your cookie preferences at any time through the cookie settings panel accessible from the footer of the 7cb platform. Withdrawing consent for non-essential cookies will not affect your ability to access your account or use core platform features.
7cb implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures in place include:
In the event of a personal data breach that poses a risk to player rights and freedoms, 7cb will notify affected players and relevant regulatory authorities within the timeframe required by applicable law.
As a player on the 7cb platform, you have the following rights in respect of your personal data. To exercise any of these rights, contact our support team via live chat or at the email address in Section 15. Requests will be acknowledged within 5 business days and completed within 30 days.
The 7cb platform is strictly intended for individuals who are 21 years of age or older. 7cb does not knowingly collect personal data from persons under the age of 21. Age verification is a mandatory step in the account registration process and is enforced through CNIC-based identity verification during KYC.
If 7cb becomes aware that personal data has been collected from an individual under the age of 21, that data will be deleted immediately and the associated account will be permanently closed. If you have reason to believe that a minor has registered an account on the 7cb platform, please report this to our support team immediately via live chat or by contacting us at the details in Section 15.
7cb will send you promotional communications — including bonus offers, new game announcements, tournament invitations, and VIP programme updates — only where you have provided your explicit consent to receive such communications during registration or subsequently through your account settings.
You may withdraw your consent to receive marketing communications at any time by:
Withdrawal of marketing consent will be actioned within 5 business days. Please note that opting out of marketing communications does not affect transactional communications — you will continue to receive account security alerts, transaction confirmations, and policy update notices as these are necessary for the operation of your account.
Players who have applied self-exclusion or responsible gaming restrictions to their 7cb accounts are automatically removed from all marketing lists for the duration of the restriction, regardless of their prior consent status.
7cb retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by law. Specific retention periods by data category are set out in the Data Inventory table above. As a general guide:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any individual. Deletion is carried out using industry-standard secure erasure methods.
7cb reviews this Privacy Policy periodically and may update it to reflect changes in our data processing practices, platform features, legal obligations, or regulatory requirements. Where any update is material — meaning it affects how we process your data in a way that could impact your rights — we will notify registered players by email and/or by a prominent notice on the 7cb platform at least 14 days before the change takes effect.
Non-material updates, such as typographical corrections or clarifications that do not alter the substance of the Policy, may be made without advance notice. The date of the most recent review is displayed in the document metadata at the top of this page. Your continued use of the 7cb platform following the effective date of any update constitutes your acceptance of the revised Policy.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 7cb has handled your personal data, please contact us through the following channels:
We will acknowledge your query within 48 hours and aim to resolve privacy-related requests within 30 calendar days. Where a request is complex or involves multiple data subjects, we may extend this period by a further 30 days, in which case we will inform you of the extension and the reasons for it.
If you are not satisfied with 7cb's response to a privacy complaint, you have the right to escalate the matter to the data protection supervisory authority or dispute resolution body applicable under the jurisdiction of 7cb's international gaming licence. Details of the applicable authority are available upon request.
This Privacy Policy was last reviewed and updated in 2026. 7cb operates under an international gaming licence. All rights reserved.
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